What is SEO ?
Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites. Having said that, if there was ever an industry that was a little misunderstood by outsiders it’s SEO.
Ask some internet marketing companies about SEO and they’ll try and blind you with science and confuse you into thinking it’s a black art. Say to some companies what is SEO and two hours later you’ll be none the wiser. Not so here at Digital Marketing. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why!
Google™ promotes authority pages to the top of its rankings so it’s your job to create pages that become authority pages. This involves writing content people find useful because useful content is shared in blogs, twitter feeds etc., and over time Google™ picks up on these authority signals. This virtuous circle creates strong and sustainable Google™ rankings.
Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results.
Why is SEO so important?
If you don’t optimize your website for search engines, you risk losing potential customers to your competitors because their websites appear higher in search engine results than yours.
Think of how many times you turn to Google each day to find out which local bakeries have gluten free options or where you can get new sandals at a good price.
When someone searches for information that relates to the products and services you offer, you want to show up.
And ideally, you want to show up prominently. Research shows that 60 percent of traffic from Google searches go to websites that appear in the first three search results.
Learn more about Digital Marketing’s process to grow your business.