E Commerce & Digital Marketing

According to Wikipedia : “E Commerce is the activity of buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerceelectronic funds transfersupply chain managementInternet marketingonline transaction processingelectronic data interchange (EDI), inventory management systems, and automated data collection systems.”

What is an E Commerce website?

In the paragraph above we established that E Commerce is the activity of buying and selling goods online. An E Commerce website is the vehicle that makes this happen. Just like there are many different types of automobiles. There is that a lot more of a variety of websites. The amount of these types of business websites are increasing on a daily basis. Remember each site represents an actual business. A lot of these businesses have a physical location, and many do not. These entities are called virtual businesses. The website is a store on the internet. People who surf the internet will only see the website or your online store that was built. So, one needs to build a store that will keep the visitors interested as long as possible. The longer they browse the greater the chance that they will become a customer. Bearing this in mind, what kind of online store should be built?

Building an Online Store

At this point one has no idea what design they want for their internet business. Well, the first step is to do two types of google search especially, if there is a physical store. The first kind of search is a local one. By using a popular search term or keyword for your industry one will be able to identify their competition in their local area. Make a list of those sites. Then perform an organic search with the same keyword you used in the Local search. This google search will be a much broader one with much broader results. Again, take note of the top websites that are your competitors. The next step involves a lot of research of the competitor’s websites. The results of your research will determine why their websites are successful. Now, you have an idea of what kind of E Commerce site you want. All you have to do is make yours better than theirs. Make no mistake this is no easy feat to accomplish this. If you know what you are doing, then do it. If not hire the services of a Digital marketing company or Freelancer to help. They will ask to show them which sites you like. Based on that the web designer will be able to ut together some designs for the website. Remember, the user must be kept on the site as long as possible. 

Digital Marketing

What is Digital Marketing? According to Wikipedia, ”Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.  

In layman’s terms Digital Marketing is a system that is used to make a website more visible on the internet. Here, one must come up with an Internet Marketing strategy to accomplish this. The plan that will be used is governed by the marketing budget. Be extremely careful at this juncture of which strategy you employ. Always start off slow to see if the strategy is working, especially, with a Pay Per Click campaign. Once the ad and copy are performing well. That is the products are selling. That’s a good indicator to start increasing the spend per day. From here on in the money will pour in. While paid advertising brings faster results than SEO, that is no reason not to do SEO. On the contrary, do the SEO while the paid advertising is under way. After some time the SEO will start to kick in. At that time the daily budget of the Pay Per Click campaign can be lowered until you are no longer in need of it and the revenue is coming from the SEO.

This requires the proper expectations set down by the Digital Marketing Agency you are dealing with. Don’t be fooled by a quick fix. Just be realisitic.

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